Digital Marketing

Service Description

Comprehensive Online Training Program 35 Sessions-3 Months Comprehensive Digital Strategy: Develop customized digital marketing strategies aligned with business goals. Integrate various channels like SEO, SEM, social media, content marketing, email marketing, etc. Market Research and Analysis: Conduct in-depth market research to identify target audience, trends, and competitor analysis. Analyze data to make informed marketing decisions. Search Engine Optimization (SEO): Optimize website for search engines to improve organic rankings. Keyword research, on-page optimization, backlink building, and technical SEO. Pay-Per-Click Advertising (PPC): Create and manage effective Google Ads and social media advertising campaigns. Optimize ad spend for maximum ROI. Social Media Management: Develop a social media strategy for brand awareness, engagement, and lead generation. Content creation, scheduling, and performance tracking. Content Marketing: Develop a content calendar for blogs, articles, videos, and other multimedia formats. Ensure content is relevant, valuable, and optimized for SEO. Email Marketing: Create targeted email campaigns for lead nurturing, customer retention, and promotions. A/B testing for optimal email performance. Conversion Rate Optimization (CRO): Analyze user behavior to improve website conversion rates. A/B testing of landing pages, forms, and calls-to-action. Analytics and Reporting: Set up analytics tools like Google Analytics to track KPIs and monitor campaign performance. Provide regular reports with actionable insights. Reputation Management: Monitor online brand mentions and customer reviews. Develop strategies to manage and improve online reputation. Mobile Marketing: Optimize content and campaigns for mobile users. Implement mobile-specific strategies like SMS marketing and in-app advertising. E-commerce Marketing: Implement strategies for product listings, reviews, and cart abandonment recovery. Utilize platforms like Amazon and Shopify effectively. Customer Segmentation and Targeting: Define customer personas and segment audiences for personalized marketing campaigns. Utilize CRM tools for effective targeting. Compliance and Best Practices: Stay updated with industry regulations like GDPR, CCPA, and ADA compliance. Adhere to best practices for ethical and effective marketing. Continuous Learning and Adaptation: